The Denim Guru
“ Your best and most expensive suit, means what next to you favorite pair of jeans... nothing.” - Richard Aviles
I was gifted my first pair of jeans in 1995. I don’t remember where they were from but I remember they were mine. It was winter and my mother preferred corduroy and wool. The denim, she said, wouldn’t keep me warm enough. One morning, I ran my leg down the leg of my denim to find it was lined in red flannel. I was not a happy camper. This made me realize something very early on in life about this very common fabric. We each had a favorite pair.
There are some jeans that fit us perfectly.
There are some jeans that fit us comfortably -
but everyone has their favorite pair.
The Denim Guru was created for denim lovers, part-time and full.
We are a team of professional dry cleaners, wet cleaners, tailors and seamstresses obsessed with denim. We have touched hundreds of ‘favorite pairs’ - cleaned them, altered them, fixed them - brought them back to life. We are committed to preserving your denim for years to come and all walks of life.